From Woodchuck:
Woodchuck Hard Cider is excited to announce the release of their updated variety pack,Cluster ‘Chuck®. The 12-pack of ciders includes Woodchuck Amber, Woodchuck Gumption®, the appropriate Woodchuck Seasonal, and a fourth style referred to as Chuck’s Choice. Chuck’s Choice can be any cider from the Woodchuck portfolio.
Along with a fun and creative new packaging design, the variety pack debuts two corner cutouts that allows fans the option to see both the seasonal cider and Chuck’s Choice in the new pack. This new addition to the package comes as a result of requests from Woodchuck fans. As another consumer-inspired product, Woodchuck is thrilled for the Cluster ‘Chuck release, just in time for the holiday.
“Being able to integrate fan requests into our innovation is an important mission for us here at Woodchuck,” said Brand Manager Cheray MacFarland. “Our fans were the reason we first put our flagship Amber into cans back in 2012, and they continue to shape who we are as a brand today.”
The new Cluster ‘Chuck starts to hit shelves this month with a suggested retail price of $14.99.
The Woodchuck Variety Pack will be available year round, nationwide, and for more information or to request hi-res imagery, contact Caitlin Stroupe at cstroupe(at)vthardcider.com or (802) 398-6958.
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