From Great Lakes:
Ale-leluia! It’s almost time for Christmas Ale! Join us in celebrating the most wonderful time for a beer at our brewpub's annual First Pour Party, Wednesday, October 21. Our First Pour party is free and open to the public. We will open promptly at 11AM, and Brewer Santa will deliver and tap the first keg of Christmas Ale at 11:30AM. Read on to find out how you can win the first pour of the season!
PARTY HIGHLIGHTS
Brewpub:
- Fresh Christmas Ale and a NEW winter seasonal on tap
- Cinnamon Sugar Barley Pretzels and Christmas Ale Sausage
- Welcome Brewer Santa as he delivers the first keg of the season
Beer Garden:
- Holiday vinyl by DJ Misfit Toy from 4PM to 9PM
- Treats from our friends at Brewnuts (11AM, while supplies last)
- Beer floats featuring our new winter seasonal
- Make a wish and take your picture with Santa
- Make a donation to the Domestic Violence & Child's Advocacy Center and receive a cinnamon yule log made from recycled materials
Gift Shop:
- Be the first to check out our cool new Christmas Ale merchandise and get a head start on your holiday shopping
FIRST POUR POETRY CONTEST
This year, we want you to wax poetic about our beloved Christmas Ale. From September 21 to October 13, submit your best ode to Christmas Ale via the form at greatlakesbrewing.com/first-pour. There’s no length requirement, and it doesn’t have to rhyme. A panel of Great Lakes Brewing Co. employees will judge entries anonymously and pick the best based on creativity, passion, and holiday spirit. As always we encourage responsible consumption of our products, so keep it classy!
The winner and one (1) guest will receive VIP treatment at our First Pour event, including:
- A private tour of our brewery and shuttle ride with Brewer Santa to our taproom
- The first taste of this season’s Christmas Ale
- Lunch for two (2)
Visit greatlakesbrewing.com/first-pour for full rules and restrictions, and to submit your poem!
CHRISTMAS ALE RELEASE DETAILS
October 21: Christmas Ale available on tap exclusively at the GLBC brewpub (sorry, no growler/crowler fills)
October 26: Christmas Ale bottles and kegs available in the GLBC gift shop and throughout our distribution markets
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