Upper Hand Brewery Unveils New More U.P. Focused Logo

From Upper Hand:

ESCANABA, Mich. – Upper Hand  Brewery is proud to present a brand new logo that will soon debut on all packaging and branding for the Escanaba-based brewery.

Designed by Elegant Seagulls in Marquette, the brewery’s new logo is a more accurate representation of Upper Hand’s immense pride and commitment to its home, Michigan’s Upper Peninsula.

“We got a lot of feedback since we first opened and we realized that in order to truly honor the place we call home, we wanted to be sure to represent the entire U.P. in our logo,” said Larry Bell, President and founder of Bell’s Brewery, Inc. (Upper Hand is a division of Bell’s).

Elegant Seagulls is the same local studio that created the look and feel of the brewery’s packaging and branding.

This new logo, which features the entire U.P., will soon make its way onto store shelves, tap handles and more over the coming weeks as older packaging stock is depleted. Merchandise featuring the new logo will also soon be available for online purchase.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.