From Time:
Lululemon—that company of see-through yoga pant infamy that arguably singlehandedly launched the “atheleisure” trend in comfortable, everyday sportswear—is introducing a specialty beer, the Curiosity Lager.
The beer comes in a 500 ml slender can, has 4.6% alcohol, printed with a geometric array of Pacific Northwest motifs: a totem pole, a suspension bridge, evergreen trees, mountains, and water. A limited edition release of 88,000 cans is planned.
Lululemon teamed up with Stanley Park Brewing to launch the lager, flavored with chinook and lemon drop hops for “crisp, cold beer.”
The beer’s August 15 release is timed with the SeaWheeze Half Marathon and Sunset Festival, a popular race in Lululemon’s hometown of Vancouver, British Columbia.
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