Next year, for the first time, Notch will have a brick-and-mortar brewery to match its outsize influence. Lohring signed a lease this week on a space in Salem, his hometown. The 5,000-square-foot spot will house Notch’s brewing operations. There’s also 1,000 square feet outside, to be styled like a European beer garden. The building sits downtown, on the South River. “It’s going to be better than just an industrial park off the highway,” says Lohring. “It’s got a lot more romance to it. I like breweries that have a certain feel to them. This has that.”
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