We brought you a peek at this label back in early May, and now this update on the controversy that continues to surround Alpha Brewing’s Submission Ale. From STLToday:
The label in question is for Submission Ale, a smoked brown ale. The graphic on the label shows a drawing of a pig wearing what appears to be a burka. The label copy reads, "Alpha Akbar! This smoked ale will blow your mind. Denounce everything you thought and knew about beer in the name of Alpha. Let your tastebuds explode. Submit to the smokey flavor. Shove this down your throat."
Everything about the label seems calibrated to insult Islam, from the pig in a traditional Muslim garment (Muslims abstain from pork) to the corruption of the phrase "Allahu Akbar" to the Muslim-equals-terrorist stereotype not-so-subtly implied by "Let your tastebuds explode."
He pointed out that Submission is the eighth in a series of beers called Indoctrination. Previous labels have poked fun at Catholicism (Pope Mob-Ale), Mormonism (Elder Joe), Scientology (Xenu XIPA) and atheists (Atheist Ale). The Pope Mob-Ale label features a dinosaur using the popemobile as an ice-cream truck to lure children. Atheist Ale's label shows a suit-and-bowtie-wearing chimpanzee.
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