From Oskar Blues:
Oskar Blues is excited to announce a next round of 2015 state openings. West Virginia and Arkansas will bring the total number of states where Oskar Blues beer is sold to 44 plus the District of Columbia.
The recent completion of distribution agreements with these two states moves the brewery closer to providing thirsty beer drinkers across the United States with the opportunity to drink Dale’s Pale and the other Oskar Blues boundary-breaking beers. In both states, the brewery has selected wholesaler partners with statewide coverage.
The brewery is partnering with Arkansas Craft Alliance, which consists of four distributors: Arkansas Craft Distributors, Three Rivers Distributing, Three Lakes Distributing, and White River Beverage.
In West Virginia, the brewery is teaming up with a network of four distributors under one ownership group: Proud Eagle, Northern Eagle, Mountain Eagle, and Mountain State Beverage.
“Oskar Blues is very excited to get our full portfolio of beers rolling into our 43rd and 44th states with the addition of Arkansas and West Virginia, and we think these markets will be a great fit for us,” says Chris Russell, Oskar Blues business operations director. “Any two states that are called the Natural State and the Mountain State are certainly prime locations for our quality canned offerings–given the numerous outdoor activities that are so prevalent in both states. We look forward to getting our beer into the hands of outdoor enthusiasts and drinkers of great American craft beer in these two beautiful, recreation-centric states.”
Exact timing of the launches in both states is still being finalized but is targeted for the month of August and will include a combination of package and draft offerings with a heavy emphasis on CANNED craft brews. The liquid for the Arkansas market will be shipping out of the Colorado brewery, while the beer for West Virginia will come from just down the road in North Carolina. Stay tuned for details on the launch initiatives in both states as Oskar Blues and its new distributor partners finalize the dates for these two markets.
Oskar Blues plans to launch two more states before the end of 2015, which will bring the brewery’s total reach to 46 states in the US as well as Sweden, the United Kingdom, and Canada internationally. The brewery also has plans to expand to new export markets later in 2015 and early 2016.
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