Detroit’s own Atwater Brewery and McClure’s Specialty Foods are set to release the world’s first craft Michelada on June 19th–a German style lager with bloody mary seasonings.
The partnership marks the first collaboration between the two growing Detroit brands. “I had been wanting to get together with McClure’s for years, and them with me, but we could never decide how to do it. It had to be big,” said Mark Rieth, President of Atwater. “It was only when we put two of our best selling products together, our German Lager and McClure’s Bloody Mary spices, that we knew we absolutely had to do it–and we’re fired up about it.”
The new Michelada combines Atwater German-style lager with McClure’s Bloody Mary spices. The combination of the two makes for a slightly sweet, semi-salty, tangy concoction with just the right amount of heat. The Michelada is canned at the Brew Detroit plant in Corktown and will be distributed in four-packs of 16-ounce cans via Meijer and Busch’s stores as well as other local retailers. Although there are other Michelada’s on the market from major brands, Atwater and McClure’s suggest this new brew is the “world’s first craft Michelada.”
“The Michelada is shaping up to be a hit for the both of us, and for our city in general. Everybody is thrilled with the product,” says McClure’s Co-Owner Bob McClure. “The partnership is something that people have been asking for for a long time. And now that we’ve got one product out the door, I can’t see us not doing another.”
While the Michelada will be available for purchase around the country starting in late June-it will be making its official Detroit debut at the Atwater and McClure’s Michelada Wrestle ‘Lotta launch party at Cheli’s June 25th starting at 4pm. And everybody’s invited. Attendees can expect a full serving of music, giveaways, and Mexican wrestling inspired by the clash of cultures and flavors that went into making the beer. Its Mexico-meets-Detroit-meets-Germany motif can also be seen on the can’s luchador themed artwork.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).