From Heritage Brewing:
Heritage Brewing is releasing American Expedition in 12oz cans with a sweepstakes that will run from May 1st to August 22nd. The beer will be available in 12-ounce cans in both 6-packs and also innovative “tear out” 12-packs. Just over One year in operation, Heritage Brewing Co. has enjoyed rapid growth through great distribution partnerships and a strong line of flagship brands. Heritage Brewing will release American Expedition on May 1st.
“It makes us proud to have received the amount of support we have from the market and our consumers. We continue to build strong relationships in the market and expand upon the demand from our amazing consumers,” said Sean Arroyo, Heritage Brewing’s founder & CEO. “We have said it before, but we are huge outdoor enthusiasts, so cans are a natural choice for us as you are able to take them just about anywhere.”
Heritage Brewing will begin shipping 6-packs & 12-packs throughout Virginia, Washington, D.C. & select markets in NJ next week with expansion into the mid- Atlantic beginning in June. Consumers will be able to find a retailer through the brewery’s beer finder on the company website: www.HeritageBrewing.com in a few short weeks. Heritage has chosen to release all of its flagship beers exclusively in cans, as it is a more accessible and eco-friendly form of packaging.
In correspondence with American Expedition’s release in cans, Heritage Brewing Co. will support the launch with its #GOEXPLORE Tour & Sweepstakes. The company will be traveling across Virginia, Washington D.C., Maryland, New Jersey & North Carolina hosting #GoExplore Tour events. At each event consumers will have a chance to win an all expense paid adventure the day after. From Whitewater Rafting & Sky-Diving to Monster Truck shows, Heritage encourages consumer’s come out to the events for the chance to Go Explore.
Throughout the Tour, Heritage will be providing consumers with opportunities to win the Explorer’s Grand Prize, an assortment of adventure gear to include a hiking bag loaded to the brim with outdoor equipment, a custom logoed paddle board, a kayak, a bike and much more. At each event they will be handing out sweepstakes codes free of charge that consumers can use for a chance to win. Codes are also available at the brewery and inside the company’s American Expedition 12-packs.
“The #GOEXPLORE tour is a natural merging of our love of adventure and beer. American Expedition was Lewis and Clarke’s great American trek. We want to get people out to explore this great country of ours. What better way to do it than with a beer!” said Kevin Miller Heritage Brewing’s Director of Sales. “We are excited to get to meet new people and take them on some awesome adventures.”
RELEASE PARTY
Heritage Brewing Co. will kick off the release of both the tour and the release of cans with a roaming tap showcase throughout the brewery’s hometown of Manassas, VA culminating with a band downtown. Special pricing for consumers will be provided at the brewery.
For further details on the release and also the #GOEXPLORE tour please visit
www.heritagebrewing.com/goexploretour
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