Sonoma Cider Adds Two CA Distributors & Two New VP’s

From Sonoma Cider:

December 22, 2014, Healdsburg, CA – Sonoma Cider, organic hard cider producer, is proud to announce

the addition of two new sales team members: James Williams, senior vice president

of sales overseeing six sales team members and Ken Komar, vice president of sales for the

company’s Central territory including Illinois, Indiana, Michigan, Minnesota, Missouri, Ohio,

Wisconsin. Sonoma Cider has also added to its distribution network in California, signing

contracts with Harbor Distributing and Pacific Beverage. Since launching in late 2013, Sonoma

Cider has secured 27 partnerships in 17 markets.

Sonoma Cider CEO and cidermaster David Cordtz states, “The hard cider category is the

fastest growing category in the beverage sector, so from the beginning, we have focused on

building a strong sales team and distribution network. We are thrilled to welcome James and

Ken to the Sonoma Cider family, and we are looking forward to building strong partnerships with

Harbor Distributing and Pacific Beverage to expand our reach in California.”

James Williams joins the Sonoma Cider team from Manneken-Brussel Imports where he served

as National Sales Manager after prior posts as Regional Sales Manager and National Chain

Manager. Prior to entering the beverage industry, Williams served 15 years in the Army and

Army Reserve. Ken Komar has worked in the beverage industry for 24 years, having served as

a distributor for 15 years in Ohio with prior positions at Beverage Distributors in Cleveland and

Tramonte Distributing in Akron. Komar also spent eight years on the supplier side of the industry

working for Heineken USA as a Distribution Manager and National Account Manager.

Harbor Distributing is a Reyes Beverage Group company, the largest independent beer

distributor in the nation. Harbor Distributing will distribute Sonoma Ciders across Los Angeles,

Orange County, Riverside and San Bernardino counties. Pacific Beverage will serve Sonoma

Cider in the Central Coast in San Luis Obispo, Santa Barbara and Ventura counties.

Sonoma Ciders are certified USDA organic, made with all-natural, gluten-free ingredients,

enhanced by distinctive proprietary flavors. Sonoma Cider is available in 12 oz. four packs,

22 oz. single bottles and 5.16 gal. and 15.5 gal. kegs in each of the three flavors: The Hatchet

blends a collection of sweet and tart apple varietals; The Pitchfork is apple based, infused with

essence of pear; and the Anvil spikes apple cider with a measure of barrel-proof bourbon flavor.

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