From Stone:
We want to thank all the craft beer fans who made our Stone Groundbreaking Collaborations campaign such a success…but talk is cheap. We’re more into the put-up-or-shutup model.
The people have spoken…and they are thirsty for more beer. As we’ve moved beers off the Indiegogo site to bring aboard new collaborations for pre-sale, we heard the inevitable cries of, “But wait…I didn’t get mine!” Now that all of the collaborations are guaranteed to be brewed (we hit the minimum sales thresholds), we’re changing things up a bit. We’ve heard your pleas, so we’re putting up EVERY BEER released as part of this campaign, STARTING AUGUST 15.
The beers will be re-released two at a time for four days each (96 hours/5,760 minutes/345,600 seconds). That’s right…we’re giving you 345,600 SECONDS to get that beer you missed out on or more of that beer you WISH you’d ordered more of. Some of these sold out so fast that people missed out, and that’s the last thing we wanted. This is about providing beer, not prohibiting access to it.
What about those who bought in early? Is this fair to them? Well, the early birds got worms that are no longer available—special discounts, gift cards, etc. For this go-round it’s all about straight beer sales, and the price of those beers has gone up by $3 per bottle (still cheaper than what the marked-up retail price will be in 2-3 years…if you’ll even be able to find any).
And last but not least, we’ve enlisted THREE MORE of our craft brewing friends to get on board and brew two special Stone Groundbreaking Collaboration beers with us in Berlin. Their identities will be shared during the final 14 days of the campaign, which will end at NOON, AUGUST 29th.
Thanks again for making this such a successful effort. We look forward to further showing you our appreciation with some incredible, incredible beers!
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