Hacker-Pschorr Wants to Know: Has Your Oktoberfest Been to Oktoberfest?

imageFrom Hacker-Pschorr:

Littleton, CO--August 13, 2014

Hacker-Pschorr, Munich’s beer since 1417, is asking U.S. beer lovers “Has Your Oktoberfest Been to Oktoberfest?” and giving them a chance to attend the world’s most famous celebration in person.



“Hacker-Pschorr Original Oktoberfest is just that, the original beer of Munich Oktoberfest,” said Charles Stanley, U.S. brand manager for Hacker-Pschorr. “There are a lot of Oktoberfest-style beers being brewed outside of Munich now, including in the U.S. And while many of these are good beers, they have never been served at the event itself.”



If drinking the original beer of Oktoberfest isn’t enough of a reward in itself, Hacker-Pschorr will also be sending two lucky beer lovers to Oktoberfest 2015 in Munich. To enter, simply post a photo of you and friends enjoying an Original Oktoberfest to the sweepstakes site.



And Hacker-Pschorr has one more treat in store this fall: the first ever U.S. release of Festbier.



“Festbier is like the younger, but equally potent, brother of Original Oktoberfest,” said Stanley. “Original Oktoberfest was the only beer served in Hacker-Pschorr’s Oktoberfest tents for many decades, but more recently we’ve been serving a lighter-colored, slightly dryer lager called Festbier. This is the beer that today’s Germans think of as the quintessential Oktoberfest bier, and it’s available in the U.S. for the first time ever this season.”



Festbier is available exclusively in 16.9 oz swing top bottles, and only in limited quantities. It is available to distributors across the U.S. now, and beer fans can expect to start seeing it soon.

Prost!

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