From Two Roads Brewing:
Two Roads Brewing has announced that the Massachusetts Beverage Alliance (MBA) will be the sole distributor for the Two Roads Brands in Massachusetts. The launch is planned to commence April 28th.
Clem Pellani, VP Sales and Marketing for Two Roads, commented that “we are really excited to work with the five distributors of the Massachusetts Beverage Alliance. We’ve known them and worked with them for a long time during our careers in the beer business. To us, they stand apart based upon their commitment and track record for brand building and their rich history distributing world class beers in the state. MBA has an exceptionally strong infrastructure in place to support its craft beer portfolio.
With our retail sales team working alongside of their team, we are very optimistic about our brand’s success in Massachusetts.”
Brian Murphy, Director of Sales & Marketing also remarked that “partnering with the folks from Two Roads Brewing by bringing their awesome beers to Massachusetts made a lot of sense to us. They have everything a distributor wants in a new brewery relationship; they are local New England, have experienced leadership with long term vision, great marketing and brand awareness, strong financial backing, capacity with infrastructure to grow, and most importantly, fantastic liquid. It will be a lot of fun selling these beers across the Commonwealth this summer!”
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