We brought you news of this beer, and now the official release details from Flying Dog:
Frederick, MD – To commemorate the 75th
partnered with the iconic Maryland seasoning on Dead Rise OLD BAY Summer Ale.
Dead Rise is premiering on tap at the brewery Friday and available throughout the mid-Atlantic through Labor Day.
The brewers at Flying Dog worked closely with the flavor experts at OLD BAY for over six
months to develop the recipe for Dead Rise. The beer begins with OLD BAY and citrus
notes on the nose, which develop into citrus hop flavors and end with a crisp, tart finish.
At 5.6% ABV, it will quickly take its place alongside tins of OLD BAY on tables piled high
with steaming crabs this summer.
“We wanted to create something that highlights the bold character of OLD BAY through
bright and refreshing citrus hop character,” Flying Dog Brewmaster Matt Brophy said.
“And something that’s easy-drinking with a lower alcohol content is essential for the hot
and humid summers we have here in the mid-Atlantic.”
As with all of Flying Dog beers, the legendary Gonzo artist Ralph Steadman created
original art for Dead Rise, depicting a Maryland Blue Crab in his signature style of
calculated chaos.
Dead Rise gets its name from boats specifically designed to navigate the unique
waterways of the Chesapeake. The term describes the lines of the fishing vessel, which
is still preferred by today’s watermen.
“The characteristics of a deadrise allow watermen to work in some of the Bay’s worst
conditions,” Jerry Pruit, a boat builder from Tangier Island, Virginia. “The bow is V-shaped to cut through choppy water and it flattens out closer to the stern, making it
navigable in shallow water.”
Flying Dog and OLD BAY will donate a portion of the proceeds from Dead Rise to True
Blue, a program that advocates on behalf of the Chesapeake Bay’s 5,500 watermen and
promotes sustainably harvested Maryland Blue Crab. 
“OLD BAY is proud to partner with Flying Dog to offer this distinctive ale in celebration
of our 75th
traditions of the Chesapeake watermen,” Jessica Schatz, brand manager for OLD BAY,
said. “We’re especially excited to join together with someone that has the same love for
anniversary of OLD BAY®, Flying Dog
. We can’t think of a better way to honor and help preserve the history and
this community.”
Now in its third year, the True Blue program created a $7 million increase in business
for local crabbers in its first year alone through a restaurant certification and consumer
awareness program.
“Since 2004, the number of commercial crabbers working the Bay has decreased
by nearly 50 percent,” Steve Vilnit, director of fisheries marketing for the Maryland
Department of Natural Resources and head of the True Blue program said. “There is a
tremendous amount of pride in the Maryland Blue Crab and it's the True Blue program’s
goal to encourage restaurants and consumers to buy local to make sure that number
doesn’t drop any lower.”
True Blue empowers the public to buy local through its interactive map of restaurants
that serve at least 75 percent of Maryland crabmeat at marylandseafood.org.
The Chesapeake region’s crab pride comes from more than just nostalgia. Vilnit
explained that in blind taste tests, Maryland Blue Crab is continuously preferred over
other types of crab by chefs and consumers alike.
“Blue crabs withstand colder waters than their imported counterparts,” Vilnit said. “So,
they develop more fat, which serves as insulation, but also gives the meat its identifiably
rich, buttery flavor.”
To complement what is arguably the best beer to drink while picking crabs, Flying Dog
teamed up with the region’s most notorious and cutting-edge chefs – including Mike
Isabella, Spike Gjerde, and Bryan Voltaggio – to create The Dead Rise Cookbook.
Each of the 17 celebrity chefs were asked to get their inspiration from the Chesapeake
and incorporate OLD BAY into their recipes, which include falafels with crab yogurt,
grilled oysters with peaches, crab macaroni and cheese, catfish tacos, and OLD BAY
peanut brittle ice cream.
Proceeds from The Dead Rise Cookbook will also benefit True Blue. The cookbook will be
available mid-May through Flying Dog’s website and in the brewery gift shop.
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