See what urban free ski and snowboarders Mason Aguirre, Cam Riley, and Christian Connors get into when they hit up a factory in Detroit with artists RISK and SEVER inspired by our special edition aluminum pint.
Coors Light is all about going further for your refreshment. Now that Spring is here, it's time to #BreakTheIce and try new things. Captured by Poor Boyz Production and inspired by ski, skate, snowboard and urban culture, we found a new way to represent the cold refreshment that Coors Light delivers. Get ready to crack into the season with the Coors Light Special Edition Aluminum Pint.
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Coors Light - #BreakTheIce Part 1: Urban Jungle (Video)
From Coors Light:
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