(Middlebury, VT) – Vermont Hard Cider Company, LLC, President and CEO, Bret Williams is stepping down from his current role on March 1st, according to a statement released by the company this week.
Ireland-based C&C Group, PLC acquired the producer of Woodchuck Cider for $305 million in 2012 with the deal closing around Christmas of that year. Williams remained in his current role for approximately fourteen months following the acquisition.
As noted in the full statement below, however, Williams will stay on with the company in a strategic role.
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After 18 years with Vermont Hard Cider Company, LLC, current President and CEO Bret Williams has made the decision to step down from his post effective March 1, 2014. Bret will stay on the company’s board of directors and remain involved in strategy decisions moving forward.
While we work on appointing a successor, current CFO and COO Dan Rowell has been appointed as interim CEO. Dan has been with the company since 1996, working alongside Bret through the years. Dan also serves on the board of directors and is positioned well to build on Bret’s success. VTHCC remains very committed to the cider category and growing it from our home of Vermont.
Bret, who started with the company in 1996, took a chance on VTHCC in 2003 when he purchased it. He has worked hard over the last decade to grow the company into a position of strength and leadership. He has also brought many new jobs to Vermont and across the United States. For this we give him our most heartfelt thanks and wish him well as he writes his next chapter.
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