No this isn’t April 1st….details from DraftMag:
In Amsterdam’s seedy Red Light district, two psychiatric nurses open a brewery and employ the mentally ill to turn out good beer.
Surrounded by peddlers of pleasure and coffee shops hawking herbal highs, De Prael offers an alternative and essential escape for those who need it most. The employees who work here, brewing and bottling the beer, cleaning the canteen and delivering kegs to bars, all suffer from varying degrees of mental illness.
Founders Kok and Arnoo Kooij were psychiatric nurses in Amsterdam, helping patients get back on their feet and finding them voluntary work, like making furniture, baking bread and fixing bikes. The two also liked making unusual ales, and brewed beer in pots and pans for friends’ birthdays and weddings. “We experimented with all kinds of ingredients, and people really liked what we were doing,” adds Kok. “So it soon became clear what our business should be.”
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