/ / / Heineken CMO Departs For Weight Watchers

Heineken CMO Departs For Weight Watchers

10/25/2013 12:33:00 AM ,

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I’m not sure why this Heineken story fascinated me, but since I love marketing, I thought you might too.  From AdAge:

Heineken USA Chief Marketing Officer Lesya Lysyj is leaving the beer importer to become the president of Weight Watchers North America.

Lesya Lysyj

Lesya Lysyj 

"This is a special opportunity for Lesya to take the next step in her career from CMO into a President role. While we will miss her, we are very proud of her," Heineken CEO Dolf van den Brink said in a memo to employees on Thursday. "Her successor will be named in the coming months," he said, noting her last day would be Nov. 15.
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