We brought you news of Molson Canadian Cider back in June, and now today we get to see the bottle and can packaging. From Molson:
“Cider represents an exciting breakthrough for the Molson Canadian trademark, our first extension outside of the beer category for this iconic brand. We are thrilled to have arrived at a compelling bundle with the Spring Design Partners team through a process that weaved together consumer insight and packaging research, tremendous design skills and new packaging opportunities including a clear glass bottle.” - Madeline Burch, Marketing Manager, Molson Brands & Molson Coors Canada
Designed by Spring Design Partners, New York, NY
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