An unusual collaboration coming from Heineken:
NEW YORK, Aug. 22, 2013 /mbb/ -- Heineken®, the world's most international brewer, today debuted two collaborative shoes with fashion designer Mark McNairy for the #Heineken100 program -- an exclusive seeding program that celebrates Heineken's "Man of the World." Through the creative helm of the #Heineken100 creative director, Chris Gibbs, the duo created two signature colorways for McNairy's classic chukka saddle boot.
Each of the collaborative shoes feature a Heineken green eva sole, white laces, black weld, white eyelet, and black pebbled leather side -- one pair having a white suede upper with a red rear stripe, and the other having a black pebbled upper with a black rear stripe. Both will be packaged in a clear acrylic lid box, and customized sizing label.
"This is Heineken's second year partnering with the fashion visionary, Mark McNairy, for our coveted '#Heineken100' program," said Belen Pamukoff, Brand Director of Marketing, HEINEKEN USA. "Mark McNairy has provided Heineken with not only a progressive take on classic men's fashion, but a signature collaborative product that is exclusive to the brand."
Announced earlier this month as the Creative Director for the 2013 #Heineken100 program, Chris Gibbs lead the charge for the design of each shoe. The two collaborative pairs of shoes mark the first of four collaborative products that Heineken and Gibbs will release during the remainder of 2013. 
"When developing this year's program, I decided to bring Mark McNairy back as a partner to create an updated version of last year's shoe," said Chris Gibbs. "But in true McNairy fashion, Mark took it one step further and created two pieces for this year's '#Heineken100' program."
"Heineken and I had such great chemistry working together for last year's '#Heineken100' program that I wanted to take it up a notch," said McNairy. "For this year's collaboration, I decided to put a modern spin on a classic silhouette in two colorways that speak to various Heineken 'Men of the World.' One colorway is for those who desire a more traditional look and the other for those who have a more adventurous style."
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken's "Man of the World." The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborative products for the program include: McNairy saddle shoes, a Public School designed camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.
Link to view video footage of Mark McNairy and Chris Gibbs discussing the #Heineken100 Mark McNairy collaborative classic chukka saddle boots: https://vimeo.com/72866892
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).