A Fox News guest host asserted on Friday that “the terrorists have won” because brewer Samuel Adams was not in invoking God in its television commercials to sell beer.
In the “Independence” television spot that began airing last month, an actor in a Samuel Adams Boston Lager commercial quotes from the Declaration of Independence.
The ad included an actor quoting from the founding document: “All men are created equal, that they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.”
That differs from the actual Declaration of Independence statement, that “all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
UPDATE 9 July 2013: Samuel Adams Defends Removing the word “Creator” from the Commercial. Details from the Washington Post:
We adhere to an advertising code, established by the Beer Institute — a beer industry
Meanwhile, a spokesperson for the Beer Institute said, ABC reported: “Brewers are committed to a policy and practice of responsible advertising and marketing and the Beer Institute’s Advertising and Marketing Code is a model of responsible industry self-regulation.”
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