Tennent’s To Release Whiskey Beer Internationally

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Details from the Herald Scotland:

Tennent Caledonian, the UK division of C&C Group, has revealed plans to launch a whisky-flavoured beer this summer, when the first liquid will be shipped to India. Markets in the Far East, including Singapore, will also be targeted.

C&C said the new beer will form part of its campaign to revive sales of Tennent's overseas – it was one of the UK's biggest beer exporters in the 19th century –and to capitalise on the surging demand for whisky products around the world.

The beer will be made at the Wellpark Brewery in Glasgow using whisky-flavoured woodchips. The "high-end product" will have 6.2% alcohol by volume and ultimately be sold in the domestic market once it has a foothold overseas.
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