We brought you a peek at the can label, and the press release…now the press release from Ball Corp for Founders All Day IPA coming to Cans:
"Founders Brewing Co.'s decision to offer its craft beer in Ball cans is a strong endorsement of the can as a sustainable, consumer-friendly package that can accompany craft beer consumers anywhere they go," said Robert M. Miles , senior vice president, sales for Ball's metal beverage packaging division, Americas. "By moving to Ball's aluminum cans, craft brewers are finding new ways to differentiate their brands. The result is an engaging package that is impenetrable to light and oxygen."
"The decision to go with Ball for our cans was really a value judgment on our part," said Brad Stevenson , Founders' vice president of operations. "We always seek to maximize value as defined by the best combination of quality, price and service."
Founders Brewing Co.'s All Day IPA will be available in cans across the brewer's distribution footprint beginning this summer.
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