The original story is here, and now former race car driver Jody Scheckter is holding his ground and refusing to change his labels for Laverstoke Park Farm. Details from DBR:
After years of selling the organic ale and lager branded with the image, dubbed “Mr Laverstoke” – and almost 200,000 bottles of sales – a single complaint from a member of the public to the Portman Group last year instigated an investigation by the alcohol watchdog, which is funded by the drinks industry.
As a result of this, Scheckter was informed that the label breached the Portman Group’s voluntary code because “Mr Laverstoke” could be seen to appeal to children, and Scheckter was asked to remove the image.
Despite the threat of delistings in major retailers, Scheckter has said this week that we won’t be changing the branding of his alcoholic products.
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