Former F1 Ace Jody Scheckter Sues Over Laverstoke Farms Labels

imageI knew we wouldn’t get through the day without some sort of weird beer-related news…and here it is….details from the BBC:

Ex-F1 World Champion Jody Scheckter is pursuing legal action after a watchdog ruled beer sold at his farm broke rules on appealing to children.

Labels on bottles of organic ale, made at Laverstoke Park Farm in Hampshire, feature farmer "Mr Laverstoke". 

The Portman Group advised shops to stop selling the product from 7 January.

Mr Scheckter, 62, who was crowned Formula 1 World Champion in 1979, said more than 170,000 bottles of his ale and lager have been sold without complaint since 2007, with many retailers now stocking the product.

He said the financial implications for his small company, based near Basingstoke, to change the product would be huge.

The farm uses the logo, which was designed by Mr Scheckter's son, on its range of products, including apple juice.
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