Atlanta, GA – January 28, 2013/mbb/ – The Fat Cat Beer Company, makers of “sessionable,” handcrafted beer in a can, announced it entered into a distribution agreement with General Wholesale Beer Company for sale of its line of craft beer in Georgia.
The Atlanta-based company markets and distributes a variety of alcoholic beverages for prominent brands including Heineken, Corona and Pabst, and will play a crucial role ensuring Fat Cat beers are widely available throughout the region.
“We’re very selective when it comes to bringing on new brands, but adding Fat Cat to our current portfolio of brands made good sense for our company. They make iconically packaged, quality craft beers that are also a great value to consumers,” said Pete Hargita, General Sales Manager at General Wholesale Beer Company. “The concept of craft beer in a can is really starting to take off and grow in popularity. We’re looking forward to representing Fat Cat beers and expanding its reach to new venues for consumers to enjoy.”
The Fat Cat Beer Company currently offers three distinctly different craft beers, including its Fat Cat™ Lager, Sultans of Wheat™ and ShawShank’s Injunction™ Pale Ale. The Beale St™ Brown Ale will be released in February and an IPA is expected in late March.
“General Wholesale Beer sells more than 5.5 million cases of beer a year, works with other prominent brands and possesses the relationships, experience and know how that we need to move the needle. We are confident our products are in the right hands and will soon be in all the right places,” said Bruce Taub, President of The Fat Cat Beer Company. “We couldn’t be more excited about this partnership!”
Jan. 27, 2013 - The Fat Cat Beer Company, (http://www.fatcatbeers.com/) the makers of sessionable, handcrafted beer in a can, announced the addition of Mike Keating as its Supply Manager in Georgia.
In this role, Keating will be responsible for opening new accounts, coordinating distribution, conducting off premise merchandising and hosting on-premise promotional events at restaurants, bars, charitable events and tasting centers.
“Mike comes to us with an impressive background and proven record in on-premise operations and retail management. His relationships in the industry, and passion for customer service are unparalleled and will enable us to add market share and extend our footprint in Georgia,” said Bruce Taub, President of The Fat Cat Beer Company. “We’re excited to have him on board!”
Prior to joining The Fat Cat Beer Company, Keating worked at Taco Mac (http://tacomac.com/) for nearly 10 years where he held numerous positions, including Manager of the Virginia Highland location, General Manager of the Decatur and Lindbergh stores, Regional Manager, Managing Partner of the Alpharetta location and Support Manager where he coordinated new store openings and special events in Georgia and North Carolina. He is also a retired member of the United States Navy.
“I’m looking forward to working with the Fat Cat team and expanding their presence,” said Keating. “There will be a lot of opportunities to increase our brand awareness through onsite events and it’s going to be a fun challenge given my experience and relationships in the industry.”
The Fat Cat Beer Company currently offers three distinctly different craft beers, including its Fat Cat™ Lager, Sultans of Wheat™ and ShawShank’s Injunction™ Pale Ale. The Beale St™ Brown Ale will be released in February and an IPA is expected in late March.
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