50 Back Brewing finds a unique way to use QR codes that benefits active duty military members and sell beer. This form the NY Times:
For every purchase of 50 Back American Lager, which they have dubbed “The Brew of the Brave,” the owners donate a percentage of the profits to charities committed to supporting veterans and active duty-service members and their families. “We started by wanting to say thank you to our own family members, friends, neighbors and all of those who have served,” Ms. Rogers said.
More than 75,000 people have scanned the QR code since March, and the company has given away more than 7,400 beers — all delivered to various military bases in the Boston area.
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