More expansion news from Great Lakes Brewing:
CLEVELAND, OHIO /mbb/—Great Lakes Brewing Company (GLBC), Ohio’s most celebrated craft brewer of award-winning lagers and ales, announces its plan to enter the Duluth, Minnesota market with Bernick’s Beverages & Vending on October 1, 2012. GLBC’s products are currently available in Minnesota’s Twin Cities. The new Duluth territory will serve the company’s strategic growth plans. Customers can expect to see GLBC’s year- round family of beers in package and draft, as well as GLBC’s “Taster’s Pack” (a sampler 12-pack).
The new market rollout will involve multiple customer appreciation events, meet-and-greets, tastings and giveaways throughout the area. GLBC co-owner Pat Conway says of the expansion, “Many breweries choose a strategy of being a mile wide and an inch deep. We prefer to penetrate deeper into existing markets. Entering Duluth is an extension of that idea.”
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