I brought you a peek back in June 2024, and now this from Great Lakes:
Now Available in New 12 oz. Can 12-Packs and Draft
CLEVELAND, OH January 15, 2025 – Great Lakes Brewing Co. introduces a bright new look and 12 oz. 12-Pack can package for Easy Buckets Blonde, the fan-named Cleveland Cavaliers collaboration brew.
Launched during the 2023-24 season in celebration of Great Lakes becoming the Official Craft Beer of the Cleveland Cavaliers, the fan-named Easy Buckets Blonde debuted in draft and 16 oz. black can 6-Packs. In January 2025, Easy Buckets Blonde will shift to “home jersey”-inspired white 12 oz. cans in co-branded 12-Packs. The fresh look complements the beer’s refreshing, easy-drinking qualities and pairs perfectly with the Cavs’ white-hot season start.
“As the Official Craft Beer of the Cavaliers, we couldn’t have asked for a better start to the season, so we are especially excited to share the new-look Easy Buckets Blonde with fans,” says GLBC Marketing Director Vicki Campana. “Our team evolved the beer’s package to bright white and metallic gold to evoke home jersey colors, and the light flavor of the beer itself. Between the new package and co-branded displays and programming at retail, we expect even more fans to make Easy Buckets Blonde their gameday drink of choice.”
The Cavs and Great Lakes Brewing Co. partnership launched in 2022 with the grand opening of the Great Lakes Experience in the South Neighborhood inside of Rocket Mortgage FieldHouse. This location serves a variety of year-round and seasonal Great Lakes brews on tap.
"Our partnership with Great Lakes Brewing Co. has been a remarkable success for our fans, and the new look of Easy Buckets Blonde perfectly captures the energy and excitement of our team this season,” said Allison Howard, Executive Vice President and Chief Commercial Officer for the Cleveland Cavaliers and Rock Entertainment Group. “We're thrilled to see this fan-favorite brew evolve and become an even bigger part of the gameday experience, both at Rocket Mortgage FieldHouse and beyond. The new look exemplifies our commitment to deliver top-notch entertainment and high-quality local products to our fanbase.”
Beginning mid-January, Easy Buckets Blonde will be available in 12-Pack 12 oz. cans at retailers throughout the Cavs marketing footprint, on tap at the Great Lakes Experience at Rocket Mortgage FieldHouse, and at select bars and restaurants within the Great Lakes Brewing Co. Cavs Bar Network. For more details, visit greatlakesbrewing.com/cavaliers.
Fans can stay updated on Easy Buckets Blonde details, contests, and events by following Great Lakes Brewing Co. on Instagram, Facebook, and X, and by visiting greatlakesbrewing.com/cavaliers.
###
ABOUT GREAT LAKES BREWING CO.
Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. GLBC is independent and employee-owned and serves 16 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Midwest IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.
ABOUT CLEVELAND CAVALIERS
The Cleveland Cavaliers, founded in 1970, are a professional basketball team in the NBA's Eastern Conference. The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. Known for their community support, workplace diversity and local economic impact, the team plays at Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. Both the Cavaliers and Rocket Mortgage FieldHouse are part of Rock Entertainment Group, the umbrella entity of sports and entertainment properties under the Dan Gilbert ROCK Family of Companies. The Cavaliers and Rocket Mortgage FieldHouse provide fans with the best experience in the NBA with an extensive and stunning array of amenities, technology and signature, electrifying game presentation. Dan Gilbert is Chairman of the Cleveland Cavaliers. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach Kenny Atkinson.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).