The original label is here and now details from Bell’s Brewery Inc. on This One Goes to 11 Ale:
Our Batch Series ended at 10,000, but This One Goes to 11 Ale is a bit louder.
Brewed to commemorate our 11,000th batch, this Imperial Red uses hops from the Southern Hemisphere, but also features those from the Pacific Northwest, including a freshly named and newly released varietal.
The official description:
This One Goes to 11 Ale opens with bright, juicy aromas such as tropical fruits & ripe cherries, largely derived from massive kettle & dry-hop additions of Southern Hemisphere hop varieties such as Galaxy, Motueka, and Summer. The citrus & resinous pine notes of the Pacific Northwest hop family are also well represented, making their presence known through Simcoe, Citra, and the newly released Mosaic varietal, just to name a few. A wide range of specialty malts anchor the hops to this Imperial Red Ale, contrasting the assertive bitterness & juicy aromatics with a robust, toasty depth of flavor. Fermented with Bell’s signature house ale yeast, This One Goes to 11 Ale finishes with a lingering warmth.
Coming in at 11% ABV, this limited single batch release will be available in both bottles (six-packs) and on draft. It will begin shipping later this month.
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