Newcastle Werewolf Goes Natiowide

We brought you the label for Newcastle Werewolf bottles a few months ago…and now comes word that it will launch nationwide.  This from newcastle:

WHITE PLAINS, N.Y.—(2 Aug 2012 mbb)—Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with a bite.

“Unlike the mythical wolf-like creature said to roam the bleak moorland surrounding Newcastle, England, this Werewolf is real,” said Charles van Es, brand director, Newcastle Brown Ale. “Everyone loves a good urban legend, so we’re hoping to take advantage of the werewolf story to sell more beer this fall.”

Brewed with rye malts and offering mellow overtones of slight berry fruit and roasted caramel notes with a lingering deep bite of bitterness from Fuggle and Golding hops, Newcastle Werewolf has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bittering Units (IBUs).

Newcastle Werewolf is available nationally from August 2012 through October 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in select markets.

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