Interesting news from Advertising Age:
Top brewing executives are putting a new urgency on working together to boost the reputation of beer, which has lost favor among some millennial drinkers. The topic is likely to be discussed this week as leaders from MillerCoors, Anheuser-Busch and other beer marketers gather at the Trump Soho hotel in New York for the annual meeting of the Beer Institute, an industry trade group.
MillerCoors CEO Tom Long will be installed as the Beer Institute's chairman for a two-year term.
It will be the first meeting led by MillerCoors CEO Tom Long, who will be installed as the trade group's chairman for a two-year term. It was Mr. Long who issued a public wake-up call late last year at a meeting of the National Beer Wholesalers Association, telling members that that "the days of beer guys knocking each other around and not worrying too much about spirits and wine is over." In a statement to Ad Age, he said that as BI chairman, he hopes "to bring energy and ideas to the many programs and plans that tell the story about beer being the right choice for consumers and retailers alike."
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