The near east market for beer continues to grow, and while we’ve seen the larger breweries expanding to capture this emerging market, it’s exciting to see a smaller UK-based brewery doing the same. This form the BirminghamPost:
Midland-based Holdens brewery is expanding to take advantage of the growing taste for British ale in the Land of the Rising Sun.
Production is increasing by a third at the Dudley firm as part of a renewed wave of interest in British products in the Far East and in Japan particularly.
Managing director Jonathan Holden, whose sisters Lucie and Abi are also directors of the company, said: “The market for British ale in Japan is thriving and that’s something we’re looking to capitalise on.
“We’ve been looking into exporting our products over there for a while but got our first order of around 10,000 units three weeks ago.
Holdens plans to increase ale production from 50,000 to 75,000 pints per week to meet the demands of their new customers.
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