A raft of new brews & packaging coming from MolsonCoors…details from Marketwatch:
DENVER & MONTREAL, May 22, 2012 (BUSINESS WIRE) -- With peak summer selling season right around the corner, Molson Coors Brewing Company is showcasing a global lineup of product and packaging innovations designed to deepen consumer connections to core brands like Coors Light, Miller Lite, Molson Canadian and Carling, as well as build its portfolio to meet emerging consumer demands. From Coors Light Iced T to Cold Activated Aluminum Pints and a new Blue Moon beer, the summer selection of cold, refreshing brews is heating up.
In March, Molson Coors announced the first-ever line extension for Coors Light, Coors Light Iced T. Available in Canada, Coors Light Iced T promises beer drinkers a light and lively brew, comprising the sweet maltiness of Coors Light -- Canada's favorite light beer -- with a blend of natural tea and lemon flavors. Coors Light Iced T is brewed in the same way as Coors Light, with premium two row malted barley, Coors' very own lager yeast and choice hops. The iced tea flavor comes from a blend of tea botanicals and natural lemon, which are added during the filtration process.
Another expected favorite is Carling Zest, a limited edition lager for the U.K. and Ireland. Carling Zest offers a light citrus flavor and 2.8% ABV, making it the perfect summer beer and ideal alternative to other popular summer drinks. Drinkers in the U.K. and Ireland will also enjoy several new seasonal variations from Worthington's, beginning with Worthington's Spring Shield -- a light golden, citrusy brew with a hint of wheat malt. Spring Shield will be followed by Summer Shield, Autumn Shield and Winter Shield, each designed to perfectly match their season. Full details here.
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