From Anheuser-Busch:
Lower calorie, naturally gluten-free cider debuts nationally
ST. LOUIS – Anheuser-Busch’s Michelob ULTRA today announced the newest addition to its portfolio, Michelob ULTRA Light Cider, a naturally sweetened and gluten-free cider made from crisp apples. Featuring one-third fewer calories (120) and a more mellowed sweetness than traditional ciders*, Michelob ULTRA Light Cider is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.
“As more people continue to discover cider, we’ve found that many view traditional ciders as either too heavy, too sweet or both,” said Ryan Moore, vice president of premium lights, Anheuser-Busch. “This perception has often times limited ciders to a seasonal beverage during fall and winter, but we saw an untapped potential to expand the category as a year-round option for adult drinkers. Michelob ULTRA Light Cider fills this void with a lower calorie cider with a milder, but distinct, sweetness that can be enjoyed straight or over ice.”
Michelob ULTRA Light cider will be available nationwide (excluding CO, UT, WY and OK) beginning May 7, 2012, and will be available in six-packs of 12-ounce clear glass bottles.
Michelob ULTRA Light Cider is the first cider from Anheuser-Busch to be produced and distributed in the U.S., and is produced at Anheuser-Busch’s Baldwinsville, New York, brewery. For more information, visit www.MichelobULTRA.com or
www.Facebook.com/MichelobULTRA (must be 21 years of age).
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