One of my favorite brews on our visit to Wales, SA Brain (aka Brains Brewery) purchase dthe “Coffee #1” name and now plans to open 30 new coffee shops in Wales. I initially thought they were following the opposite playbook as Starbucks (some now selling beer), but no word on beer sales in these shops. Details from BBC:
Wales' largest independent brewer is planning to open about 30 coffee shops over three years as it diversifies from its traditional pub business.
Cardiff-based SA Brain bought the chain Coffee #1 last year.
It comes as new figures show Brains' sales are up nearly 4% in its pubs.
Brains believes there is potential in the coffee market and plans a chain of about 50 outlets over the next three years in south Wales and the south west of England.
The family-run brewery employs about 2,000 people.
Last year's profits are up 6% against what the company described as "a tough economic backdrop".
In autumn 2011, Brains bought Coffee #1, which comprised 15 high street shops in south Wales and the south west of England, and since then, it has opened three more. Full details here.
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