Here we have a first peek at the two new labels for the Samuel Adams / Boston Beer Co Summer Ale (Summer Seasonal). These are two versions of a complete overhaul of the packaging that now returns the Sam Adams picture to the top position. This is the 22oz packaging (New for Sam Summer) and 12oz packaging, and the designs are similar, but except for the “Wheat Ale Brewed with Lemon Peel and Grains of Paradise.”
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