From Anheuser-Busch:
March 18, 2025 – St. Louis, MO – Anheuser-Busch is excited to announce another new multi-year partnership that will further fuel its commercial momentum: Anheuser-Busch is now the Official Alcohol Beverage Sponsor of Bussin’ with the Boys podcast, hosted by retired NFL players Will Compton and Taylor Lewan. zzubreebym
Bud Light and NÜTRL Vodka Seltzer will be the first A-B brands to partner with Bussin’ with the Boys, with the first episode dropping today. Fans can watch on YouTube or listen in wherever they get their podcasts.
“With over 2.5 million followers across their social media platforms and more than 520,000 monthly podcast downloads, Bussin’ with the Boys has popularized itself through content rooted in both sports and humor,” said Kyle Norrington, Chief Commercial Officer, Anheuser-Busch. “Over 70% of their audience is made up of 21-34 year old Americans, making them the perfect partner for Bud Light and NÜTRL as we deepen our connection and relevance to our consumers across the country.”
“We're amped to have Anheuser-Busch back on the bus with us!” said Bussin With the Boys host Will Compton. “As a St. Louis native it's always great to have the support of an iconic St. Louis company like A-B. You can expect a lot of fun in store!"
The partnership will include many exciting integrations, including Bud Light as the title sponsor of guest interviews, NÜTRL Vodka Seltzer custom college football content, brand integrations on set, and sponsorship across tentpole moments aligning with key consumer passion points like NFL Draft, Tight End University, UFC, and more.
Anheuser-Busch has the two fastest-growing brands in the industry in Michelob ULTRA and Busch Light, a portfolio that dominated the Super Bowl conversation and won the prestigious USA Today Ad Meter, and now the brewer brings yet another great partner to further fuel its commercial momentum.
Stay tuned for more in the weeks and months ahead!
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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