BLOOMINGTON, IN [February 11, 2024] – Upland Brewing Company, Indiana’s third-largest craft brewery, is doubling down on innovation and creativity with a new Taproom Exclusives program, featuring over 30 bold, small-batch beers available only at its brewery, brewpub, and gastropub locations throughout Indiana. These exclusive releases—available on draft, with select options for carryout— will allow Upland Brewing Company to test new flavors and combinations that tap into the creative side of the brewery team and the company’s customers. Among the scheduled taproom exclusives for 2025 are a Mexican Lager, Triple IPA, Pumpkin Ale and more. zzubreebym
“Upland has a long history of embracing creativity and innovation, and this program is all about pushing the boundaries of craft beer,” said Samantha Marr, VP of Sales and Marketing for Upland Brewing Company. “While we are deeply committed to our iconic brands like Dragonfly, Hoosier Gameday Lager, Wheat Ale and Champagne Velvet, our Taproom Exclusives give us the freedom to experiment. Every pint is a chance for customers to influence the future of Upland—if a beer is a hit, it might just earn a permanent spot in our lineup.”
Upland Brewing Company is asking customers who try a taproom exclusive beer to share their feedback in a survey after their experience. The company is also looking for customer suggestions for flavors and combinations they would love to try next.
“We’re stoked to be able to maximize the potential of our unique network of taprooms and restaurants with our Taproom Exclusives program,” said Matt Wisley, Upland Brewing Company Head Brewer. “This year we’re creating unique small batches available only in our locations in addition to our regular lineup. Not only does this give our guests something new and exciting to discover with almost every visit, but it creates opportunities for more members of our brewing team to design their dream beers.”
To submit feedback on a Taproom Exclusives beer or to suggest beer styles for future consideration, visit https://uplandbeer.com/taproom-exlcusive-beers/.
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ABOUT UPLAND BREWING COMPANY
Founded in 1998, Upland Brewing Company produces and sells quality craft beer made in Indiana. With three breweries and six gastropubs throughout Indiana, Upland Brewing Company is the third largest brewer in Indiana, and the producer of the top-selling India pale ale in the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Company utilizes quality ingredients to craft quality, unique brews. To learn more, visit https://uplandbeer.com/ or follow them on Facebook, Twitter, Instagram or LinkedIn.
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