Oregon becomes the first state in the country to see cider outperforming beer.
Corvallis, OR – October 10, 2024 – 2 Towns Ciderhouse is proud to announce that it has been ranked as the #1 brand in the combined craft beer and cider categories in Oregon, based on dollar sales to grocery stores. According to IRI data for the 4-week period ending September 22, 2024, 2 Towns Ciderhouse outpaced both craft beer and cider competitors in the state, solidifying its position as a top-performing brand in the market.
Oregon marks the first known state to see cider top the craft beverage list. This milestone highlights the strong growth trajectory of craft cider and the rising popularity of craft cider as a beverage of choice. With a dedication to producing innovative, high-quality ciders made from fresh-pressed, locally sourced fruit, 2 Towns Ciderhouse has become a leader in driving the craft cider movement.
“We are incredibly excited to see 2 Towns Ciderhouse rank #1 in Oregon’s combined craft beer and cider category,” said Lee Larsen, Co-Founder of 2 Towns Ciderhouse. “This ranking is a reflection of our team’s passion and commitment to crafting exceptional ciders that showcase the bounty of the Pacific Northwest. We’re proud to play a key role in growing Oregon’s cider culture while fulfilling our mission of bringing quality, craft cider back to the people.”
With an array of popular offerings, from flagship classics like Cosmic Crisp® and Pacific Pineapple to seasonal releases like Hollow Jack, 2 Towns has carved out a niche for consumers seeking bold, exciting well-crafted beverages.. Earlier this year, 2 Towns released a non-alcoholic cider line, Sidekick, which uses a specialized dealcoholization process to provide options for individuals looking for a craft cider without the alcohol. The brand’s focus on quality and innovation has helped it thrive in the ever-competitive craft beverage market.
As cider continues its upward trajectory, 2 Towns Ciderhouse is poised to build on this success with future launches and expanded distribution. The company’s commitment to both tradition and innovation is fueling the growth of a category that is fast becoming a staple in Oregon’s beverage scene.
About 2 Towns Ciderhouse
2 Towns Ciderhouse was founded on the belief that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality, whole ingredients from local farms, we take no shortcuts in crafting our ciders. Over the years our company has retained these core values to branch out into different segments within the alcohol beverage space to become a premium total beverage company. Our goal is to create the best craft beverages on the market and continue to develop and evolve the beverage space in innovative new ways.
From humble beginnings in 2010 in an old 900 sq. ft. 2 car garage we have grown into one of the largest craft beverage companies in the northwest now employing over 100 individuals, distributing to 16+ states and running 3 different production facilities totaling almost 100,000 sq. feet. As a family-owned company, we are committed to the growth of our team and the enrichment of our communities. We take pride in producing true Northwest craft beverages. Visit www.2townsciderhouse.com.
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