New York, NY , September 13, 2024 — Beer lovers and culture buffs, rejoice! This month (September), visitors to Prague can savor an exclusive treat: Pilsner Urquell Unfiltered—the straight from the barrel experience of Czechia’s legendary beer—served only at The Pilsner Urquell, The Original Beer Experience in Prague.
As one of just three select locations in the Czech Republic offering this exceptional brew, The Pilsner Urquell, The Original Beer Experience is a must stop while in Prague. And it’s all thanks to their very own bartender Matyáš Wiaczek, who clinched second place in this year’s prestigious Pilsner Urquell Master Bartender competition. Watch in awe as Matyáš pours your pint with the flair of a master. Na zdraví!
Traditionally released in October to mark the anniversary of the first batch of Pilsner brewed on October 5, 1842, this year’s unfiltered Pilsner is available early—only in September—at Pilsner Urquell, The Orginal Beer Experience. And here’s the kicker: the beer is just the beginning of an unforgettable journey into the origins of the drink that literally changed the world beer.
Romana Jedličková, Marketing Director of The Original Experience Company, explains: “Unfiltered Pilsner lager is a rare delight, and we’re thrilled to offer this special treat to our guests a month early. It’s a chance to not only enjoy the beer but dive deep into the story behind it before our big anniversary in October. And with our talented bartender Matyáš serving masterful pints, every glass will carry a piece of that legendary history.”
But don’t be fooled—the beer is only the appetizer. The real feast? The full Pilsner Urquell Experience. Travelers to this must-see Prague attraction are invited to explore the colorful, offbeat history of The Beer That Changed the World.
Ever wonder how Pilsner Urquell became the world’s first golden lager or how King Wenceslas himself played a part in the beer revolution? It all started on October 5, 1842, when brewer Josef Groll unveiled the game-changing lager that reshaped beer culture globally.
The unfiltered Pilsner hints at that original wow factor, but the interactive exhibits, Beer Sommelier dinners, and Tapster Academy will give you the full, fascinating immersive experience, and bragging rights back home.
So, what else can you expect from The Pilsner Urquell, the Original Beer Experience?
- Interactive exhibits that unravel the beer’s rich history.
- The wildly popular Tapster Academy, where you’ll learn to pour the perfect pint.
- A one-of-a-kind Beer Sommelier Dinner, pairing gourmet meals with—you guessed it—Pilsner Urquell (and unfiltered in September!).
- Behind-the-scenes access to the world of brewing, showing you firsthand how this beer sparked a global revolution.
This September, make sure to raise a glass in Prague and taste history with Pilsner Urquell Unfiltered. Whether you’re a die-hard beer enthusiast or just curious about this iconic brew, Pilsner Urquell The Original Beer Experience is an absolute must-do.
So, cross the Charles Bridge, wander through the cobbled passageways of the Old Town, past the wonder of the Astronomical Clock and then dive into the only history and culture on the planet defined by beer.
For more information or to book your experience, visit https://www.pilsnerexperience.com/en.
About Pilsner Urquell The Original Beer Experience
Located in the heart of Old Prague, just off Wenceslas Square, The Pilsner Urquell, the Original Beer Experience is an immersive journey into the story behind the world’s first golden lager. With interactive exhibits, tastings, and storytelling, visitors are taken through the remarkable history of Pilsner Urquell, exploring how it forever changed the world of beer.
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