NEW YORK, NY Sept. 6, 2024- Johnnie Walker, the world's number one blended Scotch whisky, is embarking on a groundbreaking series of partnerships to inspire a new generation of whisky drinkers and expand its impact across spheres within modern luxury culture. Kicking off Johnnie Walker Blue Label experiences as the Official Spirits Partner of the 76th Emmy® Awards, the brand is setting the stage for dynamic collaborations across culinary arts, entertainment and fashion with more to be announced later this fall.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9287651-johnnie-walker-blue-label-ebon-moss-bachrach-courtney-storer-charles-joly/
"Johnnie Walker is an iconic brand known for bringing its bold, progressive spirit to life's biggest moments and as we look to take the brand into the future, we're honored to work with like-minded partners who also shape culture through their respective crafts," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "Starting with this year's Emmys®, our partnerships will redefine whisky occasions and reintroduce Johnnie Walker Blue Label not only as a staple for momentous milestones, but also its role in everyday celebrations for those who appreciate fresh, uniquely luxurious and memorable experiences."
In collaboration with 2023 Emmy-winning actor and current Emmy nominee Ebon Moss-Bachrach, renowned chef and culinary producer Courtney Storer, and Diageo Reserve World Class award-winning mixologist Charles Joly, Johnnie Walker toasts this year's outstanding moments in television with bespoke Blue Label cocktail pairings. The talented trio challenges traditional whisky tropes to reveal hidden flavors in Blue Label to enhance dining occasions with unexpected modern sophistication.
"I'm thrilled to share my love for food and whisky by partnering with Johnnie Walker and having the opportunity to work with Courtney Storer again, alongside Charles Joly to help bring their incredible craftsmanship to fans across the country," says Ebon Moss-Bachrach. "We've developed three delicious pairings that demonstrate our passion for flavor exploration while integrating Johnnie Walker Blue Label in ways you might not expect. It's been a fun and creative journey that I can't wait for people to try."
Courtney Storer's culinary expertise combined with Ebon Moss-Bachrach's favorite American handheld bites results in three unique and unexpected pairings. Each recipe complements the signature 76th Emmy® Awards cocktails that will be featured at celebrations and surrounding events throughout the season:
- Caramelized Onion Burger - a high-brow twist on an indulgent late-night favorite, combines complex flavors of onions caramelized in Johnnie Walker Blue Label alongside sharp white cheddar cheese and aioli
Paired with Elegance In Motion - a reimagined Whisky Sour with a hint of fizz - Steak Frites Bite - a modern take on a restaurant classic, a handheld hanger steak bite atop a crispy potato paired with a rich Johnnie Walker Blue Label Au Poivre sauce
Paired with Dressed For Success - an elevated twist on a Rob Roy - Chicago-Style Burger - a smash burger riff on the classic Chicago hot dog, a double patty is finished in a splash of Johnnie Walker Blue Label layered on a poppy seed brioche bun topped with onion, pickles and sport peppers
Paired with Lights, Coffee, Action! - a frozen coffee that playfully takes the popular Espresso Martini to a whole new level
"I love using Johnnie Walker Blue Label to complement and inspire dishes that create an exceptional culinary experience because of its depth of character achieved by blending rare and perfectly aged whiskies," says Courtney Storer. "Our goal was to highlight the subtle nuances in Blue Label and offer a journey of flavor for fans tuning in to the Emmy® Awards at home or seeking inspiration when ordering Blue Label while dining out."
Following the 76th Emmy® Awards, the brand is inviting fans 21+ to experience this culinary combination by exploring the 'Blue List' by Johnnie Walker – a curated selection of bars and restaurants nationwide where they can enjoy Johnnie Walker Blue Label cocktails and pairings inspired by Ebon Moss-Bachrach and Courtney Storer's recipes. The list encourages foodies and cocktail enthusiasts to uncork Blue in California, New York, Miami and Chicago.
Stay updated on Johnnie Walker's latest news and the 'Blue List' by following @JohnnieWalkerUS. Celebrate television's brightest stars during the 76th Emmy® Awards, airing live coast to coast from the Peacock Theater at L.A. LIVE in Los Angeles on Sunday, September 15, (8:00-11:00 p.m. EDT / 5:00-8:00 p.m. PDT) on ABC and streaming next day on Hulu.
ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.
ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
SOURCE Diageo North America
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