With the challenge to come up with “the madder the better” ideas to promote Prague’s iconic Pilsner Urquell, the Original Beer Experience, Wayne’s World’s winning creative showcased the agency’s specialty for refreshing and bold ideas that put a fun and memorable spotlight on their clients’ brands zzubreebym
New York, NY – July 24, 2024 – Wayne's World Media, a cutting-edge integrated marketing communications agency, is thrilled to announce its appointment as the U.S. agency of record for the Pilsner Urquell The Original Beer Experience in Prague. This exciting collaboration marks a new chapter for Prague's number one attraction as it sets its sights on attracting the North American market with bold, charming and innovative marketing strategies.
Karen Hartley, CEO of the Pilsner Urquell The Original Beer Experience, set a daring challenge for Wayne's World Media: "The madder the better." Rising to the occasion, Wayne's World's creative team unleashed a whirlwind of wild, imaginative ideas that promise to revolutionize how North American audiences experience, and remember, the Pilsner Urquell The Original Beer Experience brand.
"Wayne's World Media's approach is as refreshing and bold as our Pilsner Urquell Beer. Their creativity and willingness to create memorable copy perfectly align with our vision for the full Experience. We can't wait to see the impact of their 'madder the better' ideas on the North American market." – Karen Hartley, CEO of Pilsner Urquell The Original Beer Experience
What’s to Come!
- Noteworthy Campaigns: Wayne's World Media will craft and launch a series of off-the-wall marketing campaigns designed to capture the imagination of North American audiences. Expect the unexpected as they blend humor, creativity, and a touch of madness to highlight the unique appeal of the Pilsner Urquell The Original Beer Experience.
- Immersive Content: The agency will produce a range of immersive, high-energy content that brings the Pilsner Urquell The Original Beer Experience to life. From interactive social campaigns and quirky storytelling to behind-the-scenes looks at the hands-on beer loving experience, every piece will be designed to engage and entertain.
- Bold Partnerships: Leveraging its extensive network, Wayne's World Media will forge bold, unconventional partnerships with travel agencies, influencers, and entertainment platforms. These collaborations will amplify the Pilsner Urquell The Original Beer Experience's presence and draw in travelers eager to explore Prague's top attraction.
- Unforgettable Travel Campaigns: The agency will focus on creating unforgettable engagement campaigns to connect beer lovers around the globe. The Pilsner Urquell The Original Beer Experience creative will be unlike anything North American travelers have ever seen.
"We are thrilled to take on this challenge and infuse this unique experience with our signature brand of creativity and fun innovation. Our team is ready to deliver unforgettable creative that will leave North American audiences eager to visit Prague and discover the magic of the iconic Pilsner Urquell The Original Beer Experience." – Wayne V. Lee, Jr., President of Wayne's World Media
About Pilsner Urquell The Original Beer Experience:
In the heart of Prague, offers visitors a captivating journey through the history and heritage of the world-renowned Pilsner Urquell beer. Through interactive exhibits, guided tours, and exclusive tastings, guests can explore the brewing process, learn about the origins of the beer, and immerse themselves in the rich cultural legacy of the Czech Republic. For more information about the Pilsner Urquell The Original Beer Experience, visit www.pilsnerexperience.com
About Wayne's World Media:
Wayne's World Media is a trailblazing integrated marketing communications agency specializing in global travel and tourism destinations, brands, products, and services. Known for their daring ideas and innovative solutions, Wayne's World Media connects audiences with brands through multi-platform digital marketing, content strategy, brand development, and media relations.
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