From Miller Coors:
The Champagne of Beers rolls out a roster of tasteful collaborations including a partnership with Bravo's 'Top Chef' as the Official Beer of Season 21
CHICAGO, IL March 18, 2024 As The Champagne of Beers, Miller High Life has been welcoming beer lovers to taste the High Life for 120 years. Born in Wisconsin and long considered a favorite among chefs, Miller High Life is toasting to the flavors and the tastemakers in every kitchen through a series of tasteful collaborations.
To kick off its celebration of great taste, Miller High Life will join Bravo's "Top Chef" as the Official Beer of Season 21, set in Wisconsin, home of the High Life. As the official beer sponsor, Miller High Life will show up throughout the season to showcase how the Champagne of Beers is a favorite flavor and staple of the Midwest. Miller High Life will also be sponsoring a unique elimination challenge early in the season where the chefs will be tasked with cooking an entire high-end meal on a dive bar budget.
In addition to the "Top Chef" sponsorship with the award-winning culinary competition series this season, Miller High Life will be rolling out a roster of tasteful collaborations as a part of its Taste the High Life campaign including a culinary sweepstakes with a former cheftestant, a line of chef-inspired cooking apparel with "Top Chef" approved workwear brand Tilit and more culinary surprises dropping later this spring.
"Miller High Life toasts to celebrating the everyday moments in life from good friends to great food," said Frank Cirone, senior director of marketing for Miller High Life. "As the beer that's beloved by chefs across the country, we're proud to be the Official Beer of Season 21 of 'Top Chef' and look forward to serving up ways for consumers to taste the High Life all year long."
Tune in to Bravo's "Top Chef" set in Wisconsin to see Miller High Life on TV screens across the nation premiering March 20, 2024 on Bravo and streaming next day on Peacock. Visit https://www.millerhighlife.com/taste-the-high-life to keep tabs on all the ways fans can Taste the High Life and fun culinary surprises launching this spring.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT TILIT NYC
Tilit NYC is a premium hospitality workwear brand that's making chef clothing and gear that's both functional and fashionable. Founded by hospitality industry veterans, Tilit aims to elevate the design, functionality and comfort of hospitality uniforms by making the user comfortable, stylish and proud in and out of the workplace. Since 2012, the brand has established itself as a leader in the space, working with industry heavyweights, including Danny Meyer's Union Square Hospitality, Chefs Tom Colicchio, Missy Robbins and Kwame Onwauchi and many others. Tilit ships nationwide and currently services thousands of restaurant and hotel clients from coast to coast.
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