When it debuted on Darkness Day 2023, Velvet Jam almost stole the show. Granted, anything pouring bright red is going to stand out amid a raging sea of imperial stouts, but the sweet/sour balance and fruit-forward flavor captured everyone’s attention.
With that in mind, we’re pleased to announce that Velvet Jam Sour Ale is joining Surly’s year-round beer lineup, coming to shelves and tap lines near you this February!
Sweet, gently tart, and remarkably smooth, Velvet Jam layers in intense waves of cherry and raspberry flavor over an agreeably sour base. Neither too puckery nor overly sweet, it strikes an inviting balance that has you coming back for more.
Velvet Jam is available in tallboy 4-packs and on draft to all Surly markets.
Select Company
Also hitting shelves this month: The 2024 edition of our Surly Selects Variety Pack. Let's not bury the lede here: Axe Man is in it! One of America's most renowned IPAs is making its debut in 12-oz. cans. Axe Man joins Furious, Mosh Pit Hazy, and Mosh Pit Juicy in a truly must-have 12er.
Upcoming Surly-Sponsored Shows
A fistful of Surly-sponsored shows are coming to First Avenue properties in the coming weeks, including:
- The Ocean, Fine Line, 2/18
- Provoker, 7th Street Entry, 2/23
- Pert Near Sandstone, Turf Club, 2/23, 2/24
- Silversun Pickups, First Avenue, 2/25
Buy Surly N/A Beverages Online!
You can now buy Surly’s non-alcoholic beverages via the miracle of online commerce! Go to our online store to restock your supply of Outlook Good Hoppy Pale and Sparkling Hop Water.
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