White Plains, NY --- Paulaner USA, the exclusive US importer of the legendary Paulaner and Tsingtao brands has announced a record-breaking year for its core portfolio and continuing growth in its Allied Brands, Hacker Pschorr and Fuller’s English beers.
Shipments to wholesalers for Paulaner Brand Family rose +11%, with depletions up +12% indicating increasing demand for the leading premium German import. Tsingtao, the #1 Chinese imported beer in the US, saw shipments to wholesalers grow +23%, with depletions up +25%. Hacker Pschorr shipments were +3% and depletions +2%, while the Fuller’s portfolio, paced by London Pride’s reputation as the preeminent English Ale, increased +10% on a shipment basis.
“The performance of our portfolio in context of the overall beer market trends in 2023 are testimony to the quality of our products, the dedication of our sales team and the commitment of our wholesalers to the strategic direction we have established for our business,” said Steve Hauser, President and CEO of Paulaner USA.
“2023 saw continued growth in both retail distribution and brand sales velocity as our local teams worked with their wholesalers to drive new opportunities in the marketplace. Working together we expanded our off-premise chain store distribution in the grocery and mass merchandising channels and accelerated the expansion of our on-premise presence,” concluded Hauser.
Paulaner USA is setting out to have another record-breaking year in 2024 with new packaging innovations, including large can formats for the Paulaner Münchner Lager and Tsingtao Premium Lager brands designed specifically to grow their convenience channel business, as well as offerings in the fast-growing 0.0 segment with Paulaner 0.0 Weizen-Radler and Tsingtao 0.0.
About Paulaner USA
Paulaner USA is headquartered in White Plains, New York, and imports Paulaner, Hacker-Pschorr, Tsingtao and Fuller’s. More information can be found at http://paulanerusa.com.
About Paulaner
The Paulaner Brewery is one of the largest breweries in Munich, Bavaria in Germany and is part of the Paulaner Brewery Group. The Paulaner Brewery Group unites the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn and Taxis. Since 1634, Paulaner has represented the finest brewing tradition for top quality crafted beer specialties in Germany and world-wide. Founded (and still being brewed) in Munich, Paulaner and Hacker-Pschorr are two of the six brands allowed to be served at the world-famous Oktoberfest.
About Tsingtao
Tsingtao Brewery was established in 1903 and now is the sixth largest brewer globally. It is one of world’s top 500 brands, and publicly listed on both the Hongkong and Shanghai Stock Exchange. With award-winning beer in America, Europe, and Asia, it is now available in more than 100 countries worldwide.
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