From Firestone Walker:
Hosted by 805 Authentico and Californian Professional Surfer Conner Coffin,
New Podcast Series Launches with Foo Fighters’ Chris Shiflett in the Debut Episode. Additionally, 805 Introduces Athlete Booster Program for Two Challenger Series Surfers zzubreebym
Paso Robles, CA – Firestone Walker today announced that 805 Beer, California’s bestselling craft beer, and the World Surf League (WSL) are excited to extend their multi-year partnership and launch their latest collaboration, the “Cold Beer Surf Club,” an original podcast and short film series hosted by 805 Authentico and top-ranked Californian professional surfer Conner Coffin. 805 Beer and the WSL are also launching an athlete booster program designed to provide two Challenger Series surfers with the critical support to surf on the global series. Watch the podcast here.
Debuting on January 29, 2024, on WSL channels as part of the Championship Tour (CT) opening at Pipeline on the North Shore of Oahu, the first episode of “Cold Beer Surf Club” features Foo Fighters guitarist and avid surfer Chris Shiflett. The “Cold Beer Surf Club” takes viewers and listeners into candid conversations rooted in surf and culture. Episodes will air monthly and will also feature companion short films that capture adventures beyond the podcast conversations, such as Coffin and guests hitting the waves, picking up guitars and sharing the stage, or reeling in a catch over hearty conversation and connection of shared passions.
“Surfing is a community that feeds off a shared passion for arts, music, and cultures that both pro surfers and surf fans are inspired by,” Coffin said. “I’m excited to share these stories with fellow athletes and friends to provide our unique perspectives and inspire others. 805 Beer is part of the landscape where I grew up, so we share many of the same values and pursuits. I’m stoked for this new venture with my 805 Beer family and the incredible stories we’ll tell.”
Strengthening the brand’s support of the competitive surfing community, 805 Beer is also announcing an Athlete Booster program for two Challenger Series surfers for the 2024 series. 805 Beer will select and award one male and one female surfer an endowment to support their tour goals and also cover portions of the surfer’s competition expenses. Surfers will be announced in advance of the Challenger Series opener, the Gold Coast Pro Presented by GWM
“Deepening our partnership with the World Surf League over the years has been a rewarding endeavor. It is a true partnership where our teams work to develop our shared passions for surfing into meaningful programs and entertainment that supports athletes and celebrates the surf art form,” said Dustin Hinz, CMO of Firestone Walker Brewing Company. “Watching Conner evolve from a top-ranked surfer to a guide of culture through this series reaffirms our mission for creating platforms that give our athletes an opportunity to thrive while providing 805 Beer fans with compelling stories. The podcast, coupled with our athlete booster program, are ways we can give back to a community that gives us all so much.”
“There’s never been so much global talent at the elite level of WSL surfing and upcoming athletes can use all the support they can get in developing into world-class surfers and chasing their dreams,” said Dave Prodan, Chief Strategy Officer of the World Surf League. “The 805 Beer athlete booster program is a great initiative that gives back to the surfing community via former Championship Tour surfer, World Title contender and Santa Barbara style icon Conner Coffin. Conner has had an incredible career as both a free surfer and a competitive surfer, and the insights and support he can provide to the next generation of talent is invaluable.”
As 805 Beer extends its multi-year partnership as the official craft beer partner for the WSL North America, the brewer will host activations around major events, including the US Open of Surfing, the Lexus Pipe Pro Presented by YETI, the Hurley Pro Sunset Beach, the TUDOR JAWS Big Wave Challenge, and the WSL Finals.
“This is a milestone win for 805 brand culture and exposure that creates excitement in the trade,” said Tony Amaral, Firestone Walker’s Chief Sales Officer. “This partnership goes beyond the WSL—it’s also a massive investment in driving demand for our trade partners, who have helped us grow 805 into California’s #1 craft beer and the 13th bestselling craft beer in the nation. The runway for 805 Beer is still long and wide.”
About 805 Beer Cold Beer Surf Club
The first season of the “Cold Beer Surf Club” podcast hosts 10 episodes, as part of the 2024 WSL Championship Tour season. The “Cold Beer Surf Club” podcast will be globally distributed on the WSL app and its media channels, Spotify, Apple Music, and YouTube. For more information, visit www.805beer.com.
About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a second-generation, family-led brewery based on California’s Central Coast. Helmed by highly decorated Brewmaster Matt Brynildson, Firestone Walker's main brewery in Paso Robles produces a diverse portfolio including 805, California's #1 craft beer brand; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation's fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine. More at 805beer.com and FirestoneWalker.com.
About the World Surf League (WSL)
The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritizes the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, please visit WorldSurfLeague.com. Press contact: press@worldsurfleague.com
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