HOUSTON, TX (October 30, 2023) – 8th Wonder, the beloved Houston-based brewery, is proud to reveal its fresh and revitalized brand image as part of an exciting expansion plan. Following the recent acquisition of 8th Wonder Brewery and Distillery by Bayou City Hemp, BCH announced the first of many investments in the 8th Wonder brand to set the stage for expansion into new markets reaching a broader consumer base throughout the state of Texas. The strategic partnership also opens doors to the emerging non-alcoholic beer and ready-to-drink spirits categories.
"Industry partners will see a refreshed aesthetic signifying the evolution of the brand while preserving the iconic spirit of 8th Wonder that Texans know and love," said Ben Meggs, CEO of 8th Wonder and Bayou City Hemp Co.
New Look, New Era
The heart of this transformation lies in the brewery's reimagined can designs. 8th Wonder's iconic core four beers, Dome Foam, Cougar Paw, TEX, and IP8, will feature fun and new eye-catching labels that pay homage to the brewery's Texas roots and rich history. These revamped cans, along with an exciting recipe change for IP8, promise to delight both long-time fans and newcomers alike.
"We wanted to create a clean, modern look that reflects our forward-thinking mindset while staying true to our heritage," explains Nathan Woeber, 8th Wonder's Creative Director. "The new designs are fun, sophisticated, and visually striking."
Expanded Reach and Facilities
8th Wonder's expansion plans extend beyond just the cans. The brewery is poised to take its offerings to new heights, providing more choices for consumers in the taproom and tasting room including a wide variety of low-dose, hemp-derived THC beverages on tap and cans to-go. These non-alcoholic beverages range from 2mg to 10mg of THC per serving, with tasty flavors like Ranch Water, Paloma, Cherry Limeade, and more. Additionally, facility upgrades will enhance the overall 8th Wonder experience, creating welcoming spaces for beer, spirits, and cannabis enthusiasts alike.
For more information, visit 8thwonder.com.
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ABOUT BAYOU CITY HEMP COMPANY
Founded in 2019, Bayou City Hemp Company is a top-tier, vertically integrated cannabis operator in Texas, renowned for its world-class facility, team, and high-quality products. The company, leveraging cutting-edge nano-emulsion technology, has crafted award-winning consumer goods including edibles, vapes, additives, and seltzers. Bayou City is dedicated to setting industry standards, fostering innovation, and collaborating with partners to deliver reliable cannabis-derived products. As trailblazers in Texas' cannabis sector, the company is committed to educating and raising awareness to normalize the industry. The company plays a key role in the Texas cannabis industry focusing on ingestible products, mainly beverages and edibles, to meet consumer demand. As public interest gravitates towards healthier options, Bayou City aims to present cannabis as a beneficial alternative. Visit www.bayoucityhemp.com for more details.
ABOUT 8TH WONDER BREWERY & DISTILLERY
8th Wonder Brewery & Distillery are Houston’s favorite purveyors of craft beer and spirits. Established in 2011 and located in the heart of EaDo, 8th Wonder offers signature year-round, seasonal, and special release brews in addition to handcrafted spirits, plus its groundbreaking line of cannabis seltzers including Delta-8 Wonder Water and CBD Wonder Water, the first of their kind in Texas. With a name that pays homage to the iconic Astrodome, 8th Wonder is nestled near three of Houston’s modern sports arenas, making it the ideal gathering place to root for the home team. 8th Wonder features a one-acre family- and dog-friendly backyard with colorful picnic tables and a rotating cast of Houston’s best food trucks. For menus, hours, and more, visit https://8thwonder.com/.
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