I brought you an early peek, and now this from Anheuser-Busch & Bud Light:
ANHEUSER-BUSCH, FOLDS OF HONOR’S LONGEST STANDING PARTNER, IS RELEASING LIMITED-EDITION BUDWEISER AND BUD LIGHT PACKAGING AVAILABLE BEGINNING ON MEMORIAL DAY
New York, NY – May 16, 2023 – This summer, Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor to release limited-edition Budweiser and Bud Light packaging that provides life-changing scholarships to the spouses and children of fallen or disabled U.S. service members and first responders. zzubreebym
With a century-long commitment to supporting the military and honoring those who serve our country, Anheuser-Busch is proud to continue its support of Folds of Honor as the organization’s longest standing partner. Over the last 13 years, Anheuser-Busch, its brands, and wholesaler partners have donated $21.7 million which helped provide over 4,000 scholarships to the families of fallen or disabled U.S. service members.
For over a decade, Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor and, this year, Budweiser and Bud Light will be releasing limited-edition Folds of Honor aluminum bottles, available beginning on Memorial Day. Budweiser and Bud Light’s limited-edition aluminum bottles will feature monochromatic-camo designs in iconic Budweiser red and Bud Light blue, with an interactive QR code so consumers can learn more about the work Folds of Honor is doing. The limited-edition aluminum bottles will be available wherever Budweiser and Bud Light are sold, while supplies last.
In celebration of the work Folds of Honor has achieved to date and to mark its 13-year partnership, Folds of Honor and Budweiser are releasing a co-branded film featuring the impact Folds of Honor scholarships has had on scholarship recipients and their families. You can watch the film HERE.
The limited-edition bottles are the first phase of a yearlong program from Anheuser-Busch and Folds of Honor that will extend into the fall.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.
We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
ABOUT FOLDS OF HONOR
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, it expanded its mission to include first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded about 44,000 scholarships totaling about $200 million in all 50 states. Among the students served, 41 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on GuideStar. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit FoldsOfHonor.org.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).