I brought you a peek in July 2022, and now this update from Great Lakes:
New Year-Round Double IPA Brewery’s First in 19.2 oz. Cans
CLEVELAND, OH Feb. 21, 2023—Great Lakes Brewing Company (GLBC) announces the release of new year-round beer, Vibacious Double IPA.
Vibacious Double IPA is GLBC’s first year-round Double IPA and marks the brewery’s first entry into 19.2 oz. Cans, which release this March along with 12 oz. Can 6-Packs and Draft in all GLBC markets. zzubreebym
At 9.0% ABV, Vibacious is brewed with a blend of Apollo, Cashmere, and Citra hops along with wheat and oats for a bold and flavorful yet pillowy and drinkable experience. Its low bitterness and big, expressive flavor make it a unique hop-forward offering in GLBC’s year-round portfolio. Vibacious made its draft debut at the Great Lakes Experience bar at Cleveland’s Rocket Mortgage FieldHouse in fall, 2022.
Vibacious joins GLBC’s growing IPA portfolio, which includes Hazecraft Hazy IPA, Great Lakes IPA, TropiCoastal Tropical IPA, Commodore Perry IPA, and the seasonally rotating Imperial IPA Series. Entering the 19.2 oz. package with a drinkable, always-accessible Double IPA presents a vital opportunity for GLBC.
“Vibacious is delicious and extremely drinkable for a 9.0% IPA,” says Chris Brown, GLBC Vice President, Sales. “This is exactly the taste profile our consumer is looking for, plus the sampling potential with our new 19.2 oz. can creates a new opportunity for us in the very important and growing convenience channel.”
Vibacious’ can artwork by illustrator Sam Hadley features a colorful gradient, sound-wave inspired pattern, and wavy typography that evoke the bright, smooth flavor and positive vibes Vibacious delivers.
Vibacious is the first of many new releases in GLBC’s innovation-heavy 35th anniversary year. Coming this spring are SunSail Hard Teas, Kickaround POG Tart, and Hop Madness IPA Variety Pack which features Vibacious Double IPA, TropiCoastal Tropical IPA, Hazecraft Hazy IPA, and an exclusive rotating IPA.
Vibacious Double IPA releases in 19.2 oz. Cans, 12 oz. Can 6-Packs, and Draft throughout GLBC’s entire distribution footprint beginning March 6.
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About Great Lakes Brewing Co.:
Great Lakes Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Now celebrating its 35th anniversary, GLBC is independent and employee-owned, and serves 14 states and Washington, D.C. with its award-winning portfolio of fresh, flavorful, and innovative crafted beverages including Vibacious® Double IPA, Hazecraft® Hazy IPA, Dortmunder Gold® Lager, and a robust selection of seasonal and limited release offerings. Learn more at greatlakesbrewing.com.
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